StoryCafe - Spanish Kitchen

Spanish Kitchen

Restaurant Case Study

The Challenge

StoryCafe was tasked to build awareness, create conversations and pique consumer interest for Spanish Kitchen’s new summer menu.
*Spanish Kitchen is a white label for a 25-location restaurant chain in the west coast.

The Solution

StoryCafe arranged a birthday party for one of our favorite influencers and 10 of her foodie storytelling friends, at Spanish Kitchen’s “Hollywood location.” The influencers received an advanced tasting of the new menu and created a variety of unique photos and stories to share across their blogs, Facebook, Instagram and Twitter pages, encouraging fans to come out and try the new dishes.

The Tactics

• StoryCafe partnered with buzz building, foodie influencers in Los Angeles whose followers were passionate about healthy, good tasting food.

• Our enterprise level software enabled us to locate and invite the influencers to participate in the program and amplify their content across the social web.

• Our Account team managed the influencer campaign by providing influencers with specific details on campaign objectives and ensuring the event went smoothly.

• Our software housed all of the influencer’s content and provided detailed campaign results by influencer and social platform.

+128K

IMPRESSIONS

+11K

ENGAGEMENTS

25

PIECES OF CONTENT

$0.23

COST PER ENGAGEMENT

+35%

LIFT IN POST ENGAGEMENT

+440

AVG POST ENGAGEMENT

SpanishKitchenImages