StoryCafe - Spaghettini

Spaghettini

Girl’s Night Out

The Challenge

Spaghettini is a progressive & eclectic California small plates restaurant in Beverly Hills known for its crafty cocktails & fresh pasta made daily. Chef Scott Howard is celebrated for his continuously rotating menu and use of the most fresh and seasonal ingredients. To launch Spaghettini’s new small plate menu and increase awareness of the nightly live entertainment, StoryCafe partnered up with the modern Californian restaurant for an influencer event.

The Solution

Girls Night Out gathered 12 hand-selected influencers together for a girl’s night out on the town at Spaghettini. The influencers enjoyed delicious appetizers, cocktails and desserts with one another while sharing their delicious photos on social media. Many of the recognizable storytellers are well-known for their foodie blogs and healthy living styles, which also highlighted the various  vegan and health-conscious meal options available at Spaghettinis.

+645K

REACH

45

PIECES OF ORIGINAL CONTENT

+7K

ENGAGEMENTS

SpagsGirlsNight

The ladies were treated to a parade of fresh, locally sourced and seasonal items from Executive Chef Scott Howard’s lineup. The evening turned out to be a successful girl’s night with a cumulative reach from all influencers surpassing 645,000. The event generated 45 pieces of original content across all social platforms, and 7,039 engagements, with an average of 156 per post.